You Have Been Ignored For Far Too Long!

Celebrate Your Whiteness

Our Anti Woke Shampoo Brand Is Made Just For You!

Made By Americans For Americans In The Heart Of The USA! Buy Knowing Your Supporting A Small Business

blue, white, and red flag
blue, white, and red flag

Organic, Cruelty Free and Never Tested On Animals , Free Of Harmful Additives, Hormones, And Dyes

yellow and black no smoking sign
yellow and black no smoking sign
woman wearing white crew-neck shirt holding lollipop near bridge
woman wearing white crew-neck shirt holding lollipop near bridge

Designed Exclusivity for you with the specific composition of ingredients your hair needs

"Its Not Racist Its Hair Care"

Introducing our revolutionary product, "Unapologetically White," a meticulously crafted hair care line designed specifically for Caucasian hair. We recognize that different racial backgrounds come with distinct hair types, and our commitment to inclusivity extends to tailoring products to meet these unique needs. Unapologetically White is formulated with a careful selection of ingredients that cater to the specific characteristics of Caucasian hair, ensuring optimal nourishment, manageability, and vitality. Embrace the confidence that comes with a hair care solution finely tuned to your individual needs. Because when it comes to hair care, diversity matters, and our product is unapologetically designed to celebrate and enhance the beauty of Caucasian hair.

standing woman holding her pig tail tied hair pouting her lips in front of building
standing woman holding her pig tail tied hair pouting her lips in front of building
"I am absolutely thrilled to have found 'Unapologetically White.' Finally, a product that caters specifically to my hair needs! It's like this shampoo was made just for me. My locks have never felt more nourished, and the fact that it's tailored for my hair type is a game-changer. No more generic products—'Unapologetically White' is my new haircare BFF!"

- Clarice Turner

woman in white shirt wearing white head band
woman in white shirt wearing white head band
"Proudly supporting local workers is something I value, and 'Unapologetically White' makes it easy to do just that. Knowing that this fantastic shampoo is made in the USA and helps sustain local jobs is a win-win. Great haircare that supports the community? Count me in!"

- Brandy Moten

"Sick of woke brands pushing unnecessary narratives, I found refuge in 'Unapologetically White.' Finally, a brand that doesn't bend to the trends of wokeness. I'm all about individuality, and this shampoo celebrates just that. No hidden agendas, just great hair. Thank you for keeping it real, 'Unapologetically White.'"

- Joyce Gould

woman in white jacket covering her face with her hair
woman in white jacket covering her face with her hair
"I can't get enough of how amazing 'Unapologetically White' makes my hair feel! The silky smooth texture, the vibrant shine—it's like a salon experience at home. I've tried countless shampoos, but none compare to the magic this one works on my locks. I'm hooked, and my hair has never looked or felt better!"

- Sharon Roddy

Come See What Some Of Our Biggest Fans Have To Say!

shallow focus photo of woman standing near wall
shallow focus photo of woman standing near wall

Our Story

Picture this: Maria, our fearless founder and self-proclaimed "Hair Maverick," embarked on a hairvolution during her wild college days. Faced with the hair troubles that come with late-night study sessions and questionable cafeteria food, Maria decided it was time for a follicular rebellion.

Legend has it, Maria declared to her friends, "My hair needs a survival kit! It's been through more drama than a Netflix series!" Armed with coffee-fueled determination and a sense of humor sharper than dorm room scissors, she dove into the world of hair care.

After hours of "research" (read: impromptu dorm room spa sessions), Maria discovered the secret sauce for her fellow college divas: "Unapologetically White." A concoction brewed with ingredients so effective, even her roommate's plant started sprouting better leaves.

Maria's haircare journey became the stuff of campus legend, with students swapping tales of how "Unapologetically White" transformed their locks from dorm room drab to frat party fab. The secret ingredient? A sprinkle of confidence, a dash of late-night pizza cravings, and a generous dollop of magical realism (because, let's face it, college life is pretty magical).

Now, every college-aged woman can experience the magic of "Unapologetically White" – the ultimate weapon against the existential crisis that is a bad hair day. Cheers to Maria, the unsung hero of every dorm mirror pep talk and the mastermind behind hair care that's as real as the struggle to find matching socks.

Our shampoo brand, "Unapologetically White," takes a bold stance against the rigid confines of wokeness and political correctness. In a landscape where every word is scrutinized, our brand champions authenticity and unapologetic self-expression. We believe in celebrating the unique beauty of all hair types, unburdened by the constraints of societal expectations. "Unapologetically White" is more than a shampoo

it's a rebellious declaration that embraces diversity while encouraging individuality. So, liberate your locks from the limitations of politically correct hair care and let "Unapologetically White" be the anthem for hair that defies conformity and radiates confidence. Because true beauty is about being true to yourself.

Were all different and that is ok! Its Just Here at unapologetically white, Being White Never Goes Out Of Style

woman standing near white petaled flower
woman standing near white petaled flower
woman standing next to pink wall while scratching her head
woman standing next to pink wall while scratching her head

Need To Get in Touch? The Benefit Of Being A Small Business Means Were Closer To Our Fans!